DARK
MoDe
THE email
marketing
AGENCY
There is no reason to pretend there are any viable options for high-load b2c startups with dysfunctional emails other than going into DARKMODE. But if you don’t know it yet, we’ll take the time to explain what makes us the only option that makes sense.
First of all,
let us
ask you
something.
How’s that
big fat
marketing spend
doing without proper
onboarding emails?
Are investors
asking questions yet?
How about LTV?
Desperately
trying to find a way
to report churn
that won’t make them
stop investing
tomorrow?
Meanwhile, this is what your competitors are already doing and getting from their strong email marketing set-ups:
Sales boost
Drive instant sales highlighting new products, tailor custom cross- and upsell campaigns to encourage customers to spend more
Lower CAC
Improve your conversation rates, launch abandoned cart campaigns, nurture and recover leads brought to you by paid acquisition campaigns
Win-back campaigns
Catch your customers on their way out and don’t let them go. Re-engage inactive users onto your product, connect with your customers and encourage them to return
Reduced costs
Reduce dependency on external and paid traffic sources through an owned channel you can control, optimize, and scale without ever-inflating budgets
churn reduction
Improve user experience through triggered emails, provide additional value with marketing and educational campaigns that will make customers want to stay with you for years
Feedback solicitation
Build feedback loops that will help you gather user opinions quickly, and reduce time-to-market adjustments. Get a fast-track to customer insights through surveys and interviews
what we
do in the
shadows
Vet applications based on perceived ability to deliver radical results
intro call with founder/s who have the most relevant expertise
sourcing niche specialists upon request, signing nda
onboarding/ team interviews/ audit
definition of done confirmed by you
the kick-off
Delivery/feedback
People in darkmode
DISCLAIMER: our agency is currently operating in a ghost kitchen mode to protect the identities of our founders and commercial secrets of our clients. You will meet the founders and your assigned team after you pass our vetting. To do that — please, register through one of the forms on our website.
THE FOUNDING TEAM
DARKMODE’s founding team is a group of people your competitors’ go to when they need to fix their fuck-ups.
Our street cred makes email marketers, who refuse to work with your team, want to work with ours.
We’re people your developers consult when they run into technical problems with emails.
And we’re probably who you think we are.
Or maybe not, who knows?
¯\_(ツ)_/¯
CEO
CTO
CMO
-
custom ESP & API development
ESP setup/integration/migration
domain authentication and warm-up
full-stack email marketing campaigns
data-driven email marketing optimization
risk management for grey-hat businesses
advanced email analytics and dashboards
access to industry-specific benchmark insights
highload b2c & b2b multichannel CRM marketing
deliverability fixes/spam avoidance/anomaly detection
sourcing/vetting/onboarding+mentorting email marketing A-players
-
telecom
iGaming
eSignature
eCommerce
digital media
online dating
marketplaces
crypto & trading
fitness & wellness
b2b/professional services
-
For every new client we assign a dedicated associate who will work exclusively on your project and no one else's for as long as you are going to stay with us.
Our team includes:
backend engineers
designers and front-end developers
retention managers with product mindset
junior/middle/senior email- and CRM-marketers
data analysts and data scientists for complex tasks
We'll speak your team's language, whatever it is.
We’ll take you.
GREY AREAS?
Thanks to our founders’ hands-on experience with a variety of money-making online businesses, we know ways to bypass the restrictions enforced on you by unfriendly algorithms.
ATTENTION!
for best results, you need to stop working with people who don’t know what the fuck they’re doing
ATTENTION! for best results, you need to stop working with people who don’t know what the fuck they’re doing
Prices & packages
Following information is provided for your general understanding.
We reserve the right to evaluate and provide final quotes based on complexity and scope of the project.
Audit light
-
$4000
-
2 weeks
-
technical audit (reputation, IP, ESP integration, authentication - postmaster only)
audit of all email metrics, identifying reasons for drop-off (technical, content, setup issues)
audit of your primary templates (up to 50)
transactional templates and setup check; prioritization based on email revenue share
risk-management: identification of potential risks, mitigation
basic industry benchmark research to understand potential for growth and the timelines for achieving it (engagement metrics, business metrics)
audit hard
-
$6000
-
4 weeks
-
technical audit (reputation, IP, ESP integration, all domains)
instructions on how to eliminate existing problems and avoid them in the future. Tasks for developers with clear definitions of done
audit of all engagement metrics, drop-off analysis, anomalies, and growth points
benchmarking of direct competitors (we identify key metrics competitors focus on and advise on growth strategies)
action items to improve metrics, enhance strategies, and identify gaps in campaigns
audit of main templates (up to 50), content fixes, spam filter avoidance, code checking, etc.
workshop with our CTO for Q&A (up to 2 hours)
Post-audit hard support
-
$250/hour
-
4 hour minimum
-
Consultation sessions after audit completion, including 4 hours of work from our technical specialist.
full setup light
-
$7000
-
4 weeks
-
complete ESP setup
direct communication between our CRM team, CTO, ESP, and your dev team
template prep: transactional, abandoned cart, resurrection
domain warm-up, automatic reputation tracking setup, and template launch
analytics support, briefing for email efficiency reporting
setup and prep for campaigns, subdomains, and template checks
clear strategy development for all campaigns
workshops for CRM and marketing teams (up to 2 hours each)
workshops for developers (up to 2 hours)
full documentation provided in Confluence.
full setup hard
-
$10000
-
6 weeks
-
Includes everything in the "Full Setup Light" package, with additional integration of mobile push or SMS services
Post-setup support
-
$2500/month
-
4 weeks
-
continuous monitoring and optimisation of email metrics
weekly email reports on the status
quick resolution of technical issues with our CRM and CTO teams
regular updates on transactional, abandoned cart, and resurrection templates.
A/B testing (up to 4 tests per month)
Team training
-
$3000
-
4 weeks
-
industry- and process-specific onboarding, checklists
product onboarding and cross-team collaboration training
dashboard/reporting training for analysts
training on collaboration with developers, and technical briefing.
mentorship sessions (2 hours/week)
tasks validation and feedback — no campaigns go out without our CRM lead's approval
Emergency deliverability
fix
-
$3000
-
1 week
-
quick analysis of the deliverability issue
immediate technical audit
technical fixes