Too much personalization can creep users out. See how overfitting, uncanny valley effects, and privacy pushback sabotage trust—and how to avoid it.

Timing and cadence aren’t background settings — they’re revenue levers. Apps that sync email to user behavior and lifecycle moments see higher CTRs, stronger retention, and sustainable LTV growth.

Landing in spam costs apps real money. Discover how authentication, engagement, and reputation management translate into higher LTV and revenue growth.

Discover ERS benchmarks for top B2C app categories, how to calculate email’s impact on LTV, and tactics to grow revenue share by 15–40%.

Bundling push notifications with email isn’t just about doubling touchpoints — it’s about sequencing them to work together for higher engagement and revenue.

Most apps leave money on the table by treating paywalls as one big “subscribe now” moment. In reality, micro-upgrades — smaller, well-timed nudges tied to in-app behavior — can dramatically lift conversion rates.

Choosing between sending all your email from a single domain or splitting campaigns across subdomains can make or break your deliverability — and your revenue. Here’s a short breakdown on how each approach works, pros and cons, and how ESP limitations might affect your decision.

Finding the right email frequency can mean the difference between growing ARPU and burning your list. This guide breaks down data-driven strategies, segment-specific cadences, and benchmarks to help app marketers optimize send rhythm for revenue — not just engagement.

Struggling to monetize your fitness or wellness app? Learn how smart email campaigns can lift revenue by 10–15% — even before retention kicks in.

When users give you their personal goals, preferences, and challenges through a quiz or assessment, they expect a tailored experience. Here are 10 onboarding mistakes that waste that data — and drive churn.

Most app users vanish within seven days of download. Here’s the psychology behind that rapid churn — and what you can do to keep them.