Revenue Benchmarking: Email’s Contribution to LTV in B2C Apps
Discover ERS benchmarks for top B2C app categories, how to calculate email’s impact on LTV, and tactics to grow revenue share by 15–40%.
The Psychology of App Churn: Why Users Uninstall After the First Week
Most app users vanish within seven days of download. Here’s the psychology behind that rapid churn — and what you can do to keep them.