Landing in spam costs apps real money. Discover how authentication, engagement, and reputation management translate into higher LTV and revenue growth.

Discover ERS benchmarks for top B2C app categories, how to calculate email’s impact on LTV, and tactics to grow revenue share by 15–40%.

Most apps leave money on the table by treating paywalls as one big “subscribe now” moment. In reality, micro-upgrades — smaller, well-timed nudges tied to in-app behavior — can dramatically lift conversion rates.