Most apps leave money on the table by treating paywalls as one big “subscribe now” moment. In reality, micro-upgrades — smaller, well-timed nudges tied to in-app behavior — can dramatically lift conversion rates.

Finding the right email frequency can mean the difference between growing ARPU and burning your list. This guide breaks down data-driven strategies, segment-specific cadences, and benchmarks to help app marketers optimize send rhythm for revenue — not just engagement.

When users give you their personal goals, preferences, and challenges through a quiz or assessment, they expect a tailored experience. Here are 10 onboarding mistakes that waste that data — and drive churn.